Digital Insights

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Marketing June 09 2020
As users continue to do more online, companies – especially financial institutions – must keep web communications private and secure by taking standardized measures, such as Transport Layer Security (TLS). While many businesses use TLS to secure all communications between their web servers and browsers regardless of whether sensitive data is being transmitted, banks and credit unions increasingly rely on this crypto protocol for web application security to protect their user data and information. So, if you are a financial marketer, an IT professional for a bank or credit union, or just a fan of technical acronyms, settle in for an overview of why TLS is critical for your website security.
posted by ZAG Interactive
Marketing June 08 2020
In times of crisis, marketing can be a slippery slope. Fear is pervasive and priorities change. Businesses must be sensitive to this shift and use their platforms to educate and instill confidence. If done successfully, this can bolster your brand. If not, it can antagonize your customers. Here’s a look at what to do—and what to avoid—when it comes to brand messaging in uncertain times.
posted by Ari Mason
Marketing, Strategy June 02 2020
Believe it or not, almost every piece of content you consume has been analytically selected to appear in your search results or Spotify playlist using algorithms and ad placement technology. ZAG has broken down what content marketing is and how you can use it to your business' marketing benefit. 
posted by Sarah Viens
Marketing, Strategy May 28 2020
Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site. 
posted by Ari Mason
Marketing May 21 2020
Social distancing has created unique challenges and opportunities for businesses to connect with consumers and serve their needs in different ways. With most consumers having at least one email account that they check daily, email is one of the most effective ways to stay in touch and communicate important messages to your customers.
posted by Brenna Kelliher
Marketing, Strategy May 15 2020
No matter how customers or members interact with your financial institution, their experiences should be the same. Your branches and website are two different ways of serving up the same products, services and support—and both are essential to your identity and communication as a financial institution. So why are banks and credit unions still making mistakes on their websites that they would never make in their branches? In a time when your website must do more of the heavy lifting, consider optimizing your online experience to make the transition to digital banking a seamless one.
posted by Ari Mason
CMS, Design, Marketing, Projects, Quality Assurance, Strategy, Technology May 13 2020
Your online presence is more important now than ever. Whether your website is the lifeblood of your organization or one spoke in the wheel, it’s vital to your success and should work hard to support your business and user goals. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls.
posted by Ari Mason