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Marketing June 26 2019
Remarketing is a lot like making up for a bad first impression. While at first two people may not hit it off, as time goes on and they learn more about one another, they will start gaining each other’s trust. Remarketing is similar but instead focuses on reintroducing a business and potential customer in the digital space. If you’re looking to target users who have shown previous interest in your products services, remarketing is the perfect match.
 
posted by Carley Corraccio
Marketing June 07 2019
It’s no surprise that mobile devices have transformed our everyday lives. Because of this technology explosion, mobile marketing must be an essential component of a business’ marketing mix. A successful mobile marketing strategy takes significant research and planning so that your message gets attention from this on-the-go audience. Learn about mobile marketing trends and best practices so that you maximize results from this critical tactic.
 
posted by Carley Corraccio
Design, Marketing March 01 2019
If you are planning a website redesign, there are many factors to consider to prevent hurting your SEO in the process. Use this helpful SEO checklist before you start your website redesign, so you can maximize your search engine traffic and minimize the negative impact that a redesign can have on rankings if best practices aren’t followed.
posted by Carley Corraccio
Marketing, Technology February 26 2019
After 7 years, Google has finally made the critical business decision to sunset its social media platform, Google+, effective April 2, 2019. Google+ intended to give users the ability to write long posts and focus on business-related topics. But dwindling platform usage combined with a security blip ultimately led to the platform demise. Find out how this news might affect your website and social media strategy.
posted by Carley Corraccio
Design, Marketing, Strategy February 11 2019
A website launch campaign is a vital component of marketing a new website. Marketing your website launch can have significant benefits for your brand, your business and your visitors. Explore these website launch announcement ideas and best practices. 
posted by ZAG Interactive
Marketing, Technology January 18 2019
What is a privacy policy and why do I need one? Businesses are increasingly investing in advanced analytics tracking and digital marketing, and there is increased public interest in data protection because of data breaches. To help you evaluate where your site measures up, we’ve provided several privacy policy requirements and best practices.
posted by Rachel Avery Conley
Marketing December 21 2018

Social media is a great way for banks and credit unions to connect with visitors about specific products, services, events and more. But, as a financial marketer, you must consider potential reach, advertising capabilities, budget allocation, audience needs and more to make sure your efforts are successful.

posted by Danielle Maglio