Marketing, Strategy November 25 2019
If your company or institution is going through a merger, one of the questions that frequently comes up is how to merge both companies’ social media accounts. Use this handy guide from ZAG Interactive for merging business accounts on Facebook, LinkedIn, YouTube and Instagram.
Design, Marketing, Strategy October 31 2019
When it comes to redesigning a website, it’s essential that your content drive your strategy and planning—both ahead of the redesign, during the redesign and after the site has launched. A content-first approach to site design or redesign is crucial to creating a five-star user experience. When you think critically about content before beginning your redesign, every element of your site becomes intentional.
Marketing, Strategy October 21 2019
Effective marketing is as much an art as it is a science. Today’s consumers are inundated with flashy messages and appealing offers—and the more content we consume, the more diluted those messages become. So as a business trying to reach your audience, how do you pull away from the pack? The secret lies with integrated marketing.
Marketing, Strategy September 27 2019
A strong personalization strategy can make your online presence smarter and your visitors happier. While not every content management system offers it, personalization can be impactful to your content planning, analytics mining and other areas of your digital strategy.
Marketing, Projects, Strategy August 29 2019
Spring and summer were both fun and busy seasons for ZAG Interactive. We are pleased to share 8 of our most recent website redesigns with you. Learn how we met our clients’ unique goals and how each resulted in a website that is visually and technically modern, ADA-conformant and helps each business as it expands its digital presence.
Design, Marketing, Strategy, Technology August 22 2019
Planning a website redesign is a large undertaking for any business, institution or organization. Explore critical questions to ask yourself so that you know when is really the right time to redesign your website.
Design, Marketing, Strategy, Technology July 12 2019
A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thought-out and successful. Read this comphensive article about how to plan for and write a great website redesign RFP.