Digital Insights

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Announcements, Marketing May 10 2021

With the rise of social media and online advertising, it seems that everyone and everything is collecting your personal information, without you being able to have any say in it; until now. Tech giant, Apple, broke the Internet recently by announcing their new iPhone privacy updates, which have gotten many app developers talking, including major technology conglomerate Facebook. Read more to learn about the potential impacts the update will have on both consumers and app developers.

posted by Jenna Paternostro
Marketing May 05 2021
How can you best establish your reputation to potential customers? Open yourself up to real-life feedback – the good, the bad, and the ugly – by encouraging public reviews. Not only are ratings an essential piece of the puzzle for customers to learn more about your business and the value of your solutions, but it can also benefit your SEO strategy.
posted by Carley Corraccio
Design, Marketing May 03 2021

Both visual and emotional brand differentiators help to create a brand’s identity and customer loyalty. The feeling someone gets when thinking of a brand or using their products is just as important as a recognizable logo. Read more to learn how the visual and emotional components of a brand work together to create its identity.

posted by Jenna Paternostro
Marketing, Strategy April 27 2021
A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high. Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them. 
 
posted by Danielle Maglio
Marketing April 26 2021

Whether you are looking to increase brand awareness, leads, sales, clicks to your website, app downloads or store visits, a paid search campaign through Google or Bing is a smart marketing tactic. But what happens if your ads are not performing as well as you had hoped? Here are some tips to help optimize your paid search campaigns.

posted by Kelsey Dombrosky
Marketing April 13 2021
Great banking websites offer interactive features, including tools and resources that mimic the in-branch experience, attract audiences, create positive brand impressions and support consumer decision making. Whether your institution develops custom content, uses third party tools or is only considering options, here are some of the best resources your bank or credit union can provide, and how you can successfully incorporate them into your website.
posted by Brenna Kelliher
Marketing, Strategy April 12 2021
Embodying diversity and inclusion in your marketing efforts will be extremely important throughout 2021 and beyond. It is your job as a marketer to make your brand and website relatable, so that it represents all people, including those underserved communities. Action is necessary in order to help everyone, so learn how you can celebrate diversity through your key communication channel – your website.
posted by Jenna Paternostro