Digital Insights

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Marketing, Strategy June 02 2022
From scrolling through websites and your social media feeds to watching videos on YouTube and reading newsletters or blogs - you are being exposed to content marketing on different platforms daily. Learn all you need to know about content marketing trends best practices in 2022 from the experts at ZAG Interactive. 
posted by Jennifer Inho
Marketing, Strategy May 06 2022
SEO copywriting includes a combination of keyword research, on-page SEO, formatting, and creativity. This mix of activities creates valuable content with specific keywords that can easily be used across platforms. Here are some best practices to follow when embarking on the SEO copywriting journey.
posted by Brianna Dudding
Marketing, Technology March 30 2022
Every marketer should understand digital cookies. Read this article to learn about the types of cookies, why they are used, privacy considerations and more.
posted by Gregory Seay
Marketing March 29 2022
What displays on the Search Engine Results Page (SERP) has changed quite a bit in recent years. Read this article to understand what you might see on a SERP, how and why things are ranked how they are, and how your business or institution can compete.
posted by Brianna Dudding
Marketing, Quality Assurance February 17 2022
Website owners and digital marketers need to be aware of the vast amount rules when it comes to the digital space. From ADA compliance to email marketing, following these rules is essential to protecting your brand and offering a positive user experience. Learn about key compliance rules you need to abide by.
posted by Gregory Seay
Marketing February 07 2022
These days it seems like everyone has a blog. Whether you’re seeking workout ideas or beginner dance moves, there is most definitely a blog out there for you. Anyone can create a blog that is useful for people, including businesses. If you’re looking to start a blog or increase the traffic for your current one, explore our 6 SEO best practices to help bump up its organic rankings.
posted by Carley Corraccio
Marketing, Strategy January 06 2022
The pace of life for a digital marketer is hectic and it's ok if you aren't 100% sure of all of the latest and greatest terms. Explore this brief digital glossary of terms that are coming up more and more so you can continue your digital marketing education, and impress the boss too. 
posted by Gregory Seay