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Marketing, Strategy September 27 2019
A strong personalization strategy can make your online presence smarter and your visitors happier. While not every content management system offers it, personalization can be impactful to your content planning, analytics mining and other areas of your digital strategy.
posted by Ari Mason
Marketing, Projects, Strategy August 29 2019
Spring and summer were both fun and busy seasons for ZAG Interactive. We are pleased to share 8 of our most recent website redesigns with you. Learn how we met our clients’ unique goals and how each resulted in a website that is visually and technically modern, ADA-conformant and helps each business as it expands its digital presence.
posted by Carley Corraccio
Design, Marketing, Strategy, Technology August 22 2019
Planning a website redesign is a large undertaking for any business, institution or organization. Explore critical questions to ask yourself so that you know when is really the right time to redesign your website.
posted by Michelle Brown
Design, Marketing, Strategy, Technology July 12 2019
A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thought-out and successful. Read this comphensive article about how to plan for and write a great website redesign RFP.
posted by Marah Boisoneau
Marketing, Strategy July 03 2019
Search intent is what is motivating a searcher to view the content on your site. So, to be successful with SEO, it’s important to include intent modifiers when researching key phrases to help users get to their purpose for searching quicker. Learn more about different types of search intent and how to optimize for it.
posted by Danielle Maglio
Marketing June 26 2019
Remarketing is a lot like making up for a bad first impression. While at first two people may not hit it off, as time goes on and they learn more about one another, they will start gaining each other’s trust. Remarketing is similar but instead focuses on reintroducing a business and potential customer in the digital space. If you’re looking to target users who have shown previous interest in your products services, remarketing is the perfect match.
 
posted by Carley Corraccio
Marketing June 07 2019
It’s no surprise that mobile devices have transformed our everyday lives. Because of this technology explosion, mobile marketing must be an essential component of a business’ marketing mix. A successful mobile marketing strategy takes significant research and planning so that your message gets attention from this on-the-go audience. Learn about mobile marketing trends and best practices so that you maximize results from this critical tactic.
 
posted by Carley Corraccio