Digital Insights

Design is its own language, one that digital marketers must learn to speak in order to work successfully together. Explore the many file types and what they're best used for. This is an essential article for any digital marketer so read, share and reference it often.

Meta's making big waves in 2025, with stricter targeting rules and a focus on user safety. But fear not, there are silver linings! We break down the key changes and exciting new features to help you thrive in the new Meta landscape.

2025 promises to be an exciting year for the website design and development world. Explore our outlook for 2025 trends in user experience, UX, SEO, digital advertising, analytics, website technology and site security. Want to up your game in 2025? Let's see how we can get you there!

Answer Engine Optimization, or AEO, has emerged to help provide answers for questions people ask to virtual assistants like Siri or Alexa, or AI bots like ChatGPT or Microsoft Copilot. Learn more about AEO, how it differs from SEO, and how to build a successful AEO strategy for your website.

If you've wondered what the AI Overview is when you do a Google search, this article will help you understand how it helps searchers and businesses looking to improve their SEO success. Read this article to learn what to do to optimize your site for this snippet.

Keyword research is a vital part of SEO because if done well, it can help better attract the right audiences to your website. Read about seed keywords, search intent, local keyword research, SEO copywriting and more.

ZAG is now building all of our newest Kentico sites in Xperience by Kentico (aka XbyK), so let’s dive into some of the features of XbyK, and why we’re so excited about it.