Digital Insights

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Announcements, Design May 03 2017
Do you know what people think of your financial institution when they land on your home page? Put yourself in their position and think about that first impression. Is it positive? Does it reflect what you’re all about?
We’re searching for bank and credit union websites that need a bit of love, and we’re running a website makeover contest to help those who need it most. The winning institution gets $5,000 off their website redesign project. Intrigued? Read all about it.
posted by ZAG Interactive
Design March 21 2017
With so many design file types, it can be confusing to know what design file is most suitable for each graphic need. This essential guide to design file types explores common design lingo as well as file types from GIFs and JPGs, to PDFs and TIFFs.
posted by Jennifer Poole
Design, Marketing, Strategy February 15 2017
If you’re driving traffic to your site via outbound marketing channels, you need to design a landing page that is solely focused on converting to the next stage in the buyer journey. Explore key building blocks of successful landing pages - from a prominent call-to-action and simple content, to custom analytics tracking.
posted by Patrick Trayes
Design, Marketing, Strategy, The Financial Brand January 10 2017
Check out 24 best practices for realizing the potential of your financial institution's landing pages, leading to more business for your bank or credit union.
posted by Christopher Rinaldi
Design, Projects September 27 2016
Firefly Credit Union’s recent website redesign is a prime example of a new website that successfully promotes a totally reimagined brand. Explore how a collaboration between the credit union, its branding agency - Weber Marketing Group, and ZAG Interactive resulted in a reimagined website that delivers enhanced value to its members.
posted by Christopher Rinaldi
Design August 31 2016
What is the ideal sample size for website usability testing? The answer is far less than you think.
posted by Dan Seagull
Design, Strategy, The Financial Brand June 08 2016
Every spring, marketing, communications and technology experts in banking from across the world flock to Las Vegas for the Financial Brand Forum — the largest and most anticipated conference for financial marketers in the world. One of the most popular sessions at the event is the Website Makeover session, during which one lucky institution gets a “live” website makeover on stage.
posted by Michelle Brown