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Design, Marketing, Strategy February 16 2017
If you’re driving traffic to your site via outbound marketing channels, you need to design a landing page that is solely focused on converting to the next stage in the buyer journey. Explore key building blocks of successful landing pages - from a prominent call-to-action and simple content, to custom analytics tracking.
posted by Patrick Trayes
Design, Marketing, Strategy, The Financial Brand January 10 2017
Check out 24 best practices for realizing the potential of your financial institution's landing pages, leading to more business for your bank or credit union.
posted by Christopher Rinaldi
Design, Projects September 27 2016
Firefly Credit Union’s recent website redesign is a prime example of a new website that successfully promotes a totally reimagined brand. Explore how a collaboration between the credit union, its branding agency - Weber Marketing Group, and ZAG Interactive resulted in a reimagined website that delivers enhanced value to its members.
posted by Christopher Rinaldi
Design August 31 2016
What is the ideal sample size for website usability testing? The answer is far less than you think.
posted by Dan Seagull
Design, Strategy, The Financial Brand June 08 2016
Every spring, marketing, communications and technology experts in banking from across the world flock to Las Vegas for the Financial Brand Forum — the largest and most anticipated conference for financial marketers in the world. One of the most popular sessions at the event is the Website Makeover session, during which one lucky institution gets a “live” website makeover on stage.
posted by Michelle Brown
Design, Marketing May 26 2016
Election coverage sometimes seems inescapable. The constant deluge of information related to candidates, political parties, and policies comes at us from every possible media source. Since politicians are the ultimate salesmen, we can look at how they structure their campaigns and apply their best practices to your website strategy.
posted by Patrick Trayes
Design, Strategy January 22 2016
Most marketers work tirelessly to drive leads to their website. Once they arrive, it’s essential that the experience they get is a positive reflection of your brand and your commitment to making their lives easier. The sites that win the game provide a consistent experience no matter the visitor’s device, provide useful and engaging content, allow a visitor to find what they want quickly and allow them to fulfill their intent to convert.
posted by Michelle Brown