Digital Insights

Filter by: Filter by: clear filter
Design, Projects, Strategy July 09 2020
You’ve decided it’s time for a website redesign. Maybe your current site is outdated and hard to navigate, challenging to update internally or isn’t working hard enough to provide the ROI your business demands. Once you’ve decided a redesign is necessary, there are a few things to get in order before kicking off the process with an agency.
posted by Melissa Wilkinson
Announcements, Design, Projects, Strategy July 02 2020
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
 
posted by Ari Mason
Design, Marketing, Strategy June 19 2020
The COVID-19 pandemic has caused immediate shifts in online behavior, but the long-term impact of this is important for marketers to pay attention to. Explore what to pay attention to and plan for as you modify your 2020 plans and set the stage for 2021 budgeting.
posted by Michelle Brown
Design, Quality Assurance June 12 2020
Every day marketers adapt print materials for the web by simply creating a PDF of them or placing them as an image on a page. This practice must stop. Why? Because doing so creates a host of issues regarding mobile responsiveness, ADA conformance, SEO and user experience. Learn why you need to rethink how you approach print materials on your website. 
posted by Dan Seagull
Design, Quality Assurance, Technology June 11 2020
The design and development of all websites should be heavily focused on usability and inclusiveness. That's why site managers need to understand website ADA conformance guidelines so that plans for designing, redesigning or managing a site can be reflective of these guidelines. Review this handy website ADA conformance infographic.
posted by Carley Corraccio
CMS, Design, Marketing, Projects, Quality Assurance, Strategy, Technology May 13 2020
Your online presence is more important now than ever. Whether your website is the lifeblood of your organization or one spoke in the wheel, it’s vital to your success and should work hard to support your business and user goals. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls.
posted by Ari Mason
Design, Marketing February 20 2020
Print materials can be both visually appealing and disability friendly when following a few simple guidelines. Have no fear, designers – you can still create beautiful collateral without compromising ADA compliance. We’ve compiled a list of do’s and don’ts to help make your print materials accessible.
posted by Sarah Viens