Nearly every bank and credit union on the planet has dabbled in social media marketing to some extent. In fact, the financial services industry has seen a 31% year-over-year growth
in social media usage, far exceeding most other industries. But success has been elusive. Many are still perplexed about how they can get more traction, traffic, engagement, clicks and conversions from the content they share in social channels. It’s not enough to simply “check a box” by launching a lackluster Facebook page. Financial marketers must actively manage, maintain and monitor the platforms on which their institution has a presence. That’s why you should consider a concentrated social media strategy supported by monthly marketing campaigns.