September 07 2016

5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

Retail financial institutions don’t just offer checking accounts and mortgage loans, they provide consumers with solutions that support their goals and lifestyles through every stage of life — from opening their first account to getting ready for retirement. But rather than focusing solely on the traditional “product push,” financial institutions should think about marketing in terms of life stages and solutions. This approach resonates better with audiences, as it allows them to understand how a particular product or service will benefit them in their lives.

Read the complete article, originally published on The Financial Brand.

posted by
Brenna Kelliher
Brenna Kelliher
Associate Director of Marketing

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.
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