September 13 2015

Celebrating 2015 WebAwards for FI Sites

We don't typically like to brag, but we are pretty proud to be the recipient of two 2015 WebAwards from the Web Marketing Association. The new Savings Institute Bank & Trust website won Bank Standard of Excellence, and the new Truliant Federal Credit Union website won Credit Union Standard of Excellence.

Bank Standard of Excellence: Savings Institute Bank & Trust

Our designdevelopmentmarketing and copywriting departments improved Savings Institute’s digital presence with a more powerful, responsive site. Developers implemented a locator search tool for visitors to find branches and ATMs quickly, and a dynamic rates management database that updates rates across the website. Our marketing and copywriting teams collaborated to recast Savings Institute’s written content to appeal to younger audiences while using proven search engine optimization (SEO) techniques for improved search engine rankings.

Credit Union Standard of Excellence: Truliant Federal Credit Union

We utilized responsive design, enhanced functionality, lively content and search engine strategies to update Truliant’s web presence and maximize performance. Our copywriting and marketing departments collaborated to create a strategy that helps Truliant execute its plan to appeal to its audience through informational, personalized content that is served up with different messages for different demographics. With SEO research and page tagging, along with rewritten content, the site attracts a wider audience. Our developers implemented a rates database, integrated various financial calculators, and created easy access to the most important elements of the site.

Our team is proud to deliver results that make our clients beam, and winning two WebAwards only enhances our good feelings.


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ZAG Interactive
ZAG Interactive
Staff Writer

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.