September 09 2014 10 Features of Great Financial Institution Websites What truly makes a bank or credit union website great? Some would say beautiful design, others would say powerful technology and many would argue for more quantifiable measures like ROI. No matter what your opinion is, there are some tried and true best practices that every bank or credit union site should follow when planning a website redesign. View the article as originally published on The Financial Brand. Website posted by Michelle Brown VP of Marketing Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide.