September 12 2011

New Name, New Website for Hometown Bank of the Hudson Valley

Talk about a complete rebranding. We teamed up with Walden Federal Savings Bank over the past several weeks and helped them redefine their web presence.

First was the name. Walden Federal wanted a name that conveyed a greater presence in Orange County, New York, while retaining that local feel, and they came up with Hometown Bank of the Hudson Valley.

With that, we took their new logo and designed a website around it that emphasizes local service with all of the modern conveniences customers have come to expect in their banking relationships.

The website features the interactive functionality that’s inherent to all of our builds on the Sitefinity Content Management System. For Hometown Bank, this improved usability and clean design accentuates the bank’s progress into the future. Dynamic rotating banners allow the bank to prominently feature its most important products and services, such as mortgage lending, personal checking and debit cash rewards; those products can be changed at any time to reflect the bank’s current marketing initiatives.

Visit Hometown Bank’s new website and check out the benefits of our redesign.

 Hometown Bank new website

posted by
ZAG Interactive
ZAG Interactive
Staff Writer

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.