September 15 2011

In-House Remodeling for HBRA

Hey, even professional remodelers have their own remodeling projects.

The Home Builders and Remodelers Association of Fairfield County (HBRA) needed to freshen up their website in a variety of ways. And as a professional trade association, they know that you must turn to the experts to get exceptional results.

So we created a website that features easier navigation for its members and visitors and more calls to action throughout the site. We also built a more modern design around the current color scheme.

The Sitefinity Content Management System on which we build our projects empowers HBRA with a comprehensive solution that is easy to update with content and online advertisements.

The HBRA wants to position itself as a leading resource for consumers, and their website needed to be enhanced with rich, informative content that would achieve that goal. Using Sitefinity, we implemented rotating banners and news and events sections of the website so that messages can be changed frequently and website visitors will be updated on the association’s latest activities.

Another purpose of the enhanced content is to reduce the number of inquiries HBRA officials field from telephone calls.

In all, the website redesign for HBRA helped the association spruce up their online presence and provide a more welcoming and valuable experience for members and visitors.

HBRA's new website

posted by
Douglas Malan
Douglas Malan
Senior Writer

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide.