TruMark Financial maintains a significant presence in southeastern Pennsylvania where it caters to more than 94,000 members. That membership has come to expect a certain level of reliability, functionality and advanced technology in its relationship with the credit union.
For TruMark Financial’s new website, we needed to build those elements into the online experience with a streamlined design that updated the look and feel of TruMark Financial’s web presence without losing focus on their products.
Specifically, the credit union wanted increased functionality for online loan applications to make it easier for members to complete the process. And by improving the website’s information architecture and usability, TruMark Financial aimed to decrease the number of inquiries coming into its call center.
While the information became more prominent, it also was edited down so that members were not overwhelmed by large amounts of information on the new website. Adding to the functionality, we implemented rotating banners that allow TruMark Financial to maintain and update special promotions, products and news as they wish.
The finished product captures the progressive spirit of TruMark Financial while delivering the usability and features that members want.