Arizona-based Credit Union West touts a member service philosophy that is “so much more than money.” The redesigned website we recently completed for them definitely needed to match that sentiment of going above and beyond.
So we overhauled a website that had been static and a little muddled and invigorated it with rotating banners, a clean and updated design using existing colors, improved navigation and enhanced content.
Credit unions in general pride themselves on community connection, and Credit Union West wanted to emphasize their role in daily life in Arizona’s Maricopa and Yavapai counties. This was important because of CU West’s historical ties to Luke Air Force Base and long-time service to military members and their families.
Modern Look, New Features
We built a website that was welcoming, modern and interactive. The website’s functionality allows CU West to focus on specific, timely promotions and membership information that are relevant to site visitors. We also implemented a new intuitive online banking portal that gives members even more banking flexibility.
One of the most valuable new features is CU West’s repossession database. CU West regularly updates listings for available cars, van, motorcycles, trucks, SUVs, boats, RVs and more; and through the database, website visitors can keep track of the latest property listings and then make offers on any available property.
Along with the redesign and added functionality, we provided CU West with refreshed content that complements the modern look and feel of the new website. Working with CU West’s marketing professionals, we crafted product and service descriptions that provide a depth of information in a reader-friendly format.
Take a look at the new look of Credit Union West.