Marketers are familiar with the concept of sharing the right message to the right person at the right time. It’s been a philosophy in the advertising world for many years. Media planners and buyers would look through the various advertising mediums like TV, print, radio and outdoor, to place their ads among the channels that reached the same demographic of their target market. The problem is that consumers have learned to tune out this form of interruptive advertising overtime, which has led to the shift from outbound marketing to inbound marketing, where brands have become publishers.
Brands are now tasked with figuring out what content will resonate with their audiences, and the best ways to deliver that content. The digital age has given us more insight into what people are consuming, who they are, and what’s making them buy. The challenge for financial marketers is to figure out how to gain consumer’s attention in an oversaturated online world. Here’s a brief overview of some of best ways to develop and refine your social media and content marketing strategies to help your financial institution create and deliver effective content for your customers and prospects.
Read the full article originally published on #BankSocial's blog.