ZAG Interactive and The Credit Union National Association’s Marketing and Business Development Council are pleased to present a three-part webinar series for credit union marketers this December. You’ll learn from ZAG marketing experts, Michelle Brown, VP of Marketing, and Dawn Melesko, Digital Strategist, on topics ranging from user experience, advertising, social media design, integrated marketing tactics, analytics tracking and more.
Credit Union Marketers Should Attend
If you’re looking to optimize or redesign your credit union website or drive traffic to your existing site and are looking for best practices on measuring success, then this eSchool is for you. This presentation is adapted from the class ZAG Interactive taught at CUNA’s Marketing & Business Development Certification School in Las Vegas, NV this past October.
Website Strategy & Planning
In the first webinar, ZAG will walk through how to approach turning your website into a digital branch through website redesign strategy. With only eight seconds to make an initial impression, your credit union’s website design and user experience are more important than ever. Learn how to position your brand to focus on your member’s needs while maximizing content to attract and retain members. We’ll also walk through the must-have and nice-to-have components of a digital branch and ADA website compliance to help with your 2018 planning.
- Best Practices for Making Your Website a Digital Branch Webinar | Tuesday, December 12, 2017 from 12pm-1pm. CT, 1pm – 2pm, EST. Learn more and register.
Beating National Competitors Online
In the second webinar of the eSchool series, ZAG will dive into ways to compete with national competitors and larger banks that outspend and out staff community credit unions. We’ll explore best practices for using social media, content marketing, search engine optimization, paid search and email marketing. You’ll also learn how maximize your credit union’s reach and creativity to give you the best chance for acquiring and converting new and existing members.
- How to Compete with Big Banks Online | Thursday, December 14, 2017 from 12pm-1pm. CT, 1pm – 2pm, EST. Learn more and register.
Website Analytics Best Practices
After you’ve designed and optimized your website and are running campaigns and traffic to it from a variety of digital channels, your next mission it to measure success. Learn how to report on website ROI with Google Analytics, Google Tag Manager and other tools. Discover the top metrics to track for a variety of integrated marketing tactics including pay-per-click campaigns, social media marketing and more.
- Website Analytics Webinar | Thursday, December 19, 2017 from 12pm-1pm. CT, 1pm – 2pm, EST. Learn more and register.
CUNA is the nation’s largest national trade association serving the country’s credit unions, and offers education and training resources while advocating for the credit union industry to help credit unions thrive. Members and prospective members can sign up online.