November 05 2013 SEO Infographic: Why Search Engine Optimization is Critical Without a proper search engine optimization (SEO) strategy, your website is a like an off the map town out in east bum-you-know-what. As individuals continue to rely on search engines for information about products and services, it’s absolutely essential that your business develop a comprehensive, ethical search engine optimization plan. Otherwise, your business will miss out on great opportunities to be found by individuals already searching for the solutions you offer. Skeptical? The statistics contained within this ZAG Interactive infographic might change your mind. For more information about search engine optimization, from the basics to best practices and benefits, check out some of our SEO resources. SEO posted by Michelle Brown VP of Marketing Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.