Take a moment to think about how you view websites. You probably use your smartphone or tablet as often as your laptop, if not more.
You may have noticed that a website’s user experience often changes for the worse when viewed on a mobile device. That’s because it was designed with a laptop or desktop in mind. So how do you keep your website’s appearance consistent across various devices? Through responsive design.
A website designed responsively will automatically adjust to fit screens of various sizes, ensuring a consistent user experience. Responsive design is the future of website design and surpasses mobile sites in functionality. Where a mobile site is good for scaled-back information, responsive design allows you to present a larger amount of information without creating a cluttered mess on a smaller screen.
Benefitting from Responsive Design
Responsive design ensures that users’ experience will be consistent and familiar no matter what type of device is used to access your website. From a design standpoint, this consistency means that one design will fit current and future devices, making it unnecessary to create multiple designs.
Responsive design also provides benefits with search engine optimization. With just one URL for the site, your site can rank higher in search engines like Google because you won’t be splitting mobile and non-mobile traffic with separate URLs.
Because responsive design stacks your website’s content, your content should be structured with the most important messages at the top of the site. This will minimize scrolling for users and also gives you an opportunity to grab users’ attention with information that they may not otherwise find if they are forced to scroll.
Designing for the Future
Ideally, we suggest making your entire website responsive (something that can be accomplished in retrofit fashion), but if your budget is limited, we can address select pages such as a campaign landing page, blog, home page or others. And beyond your website, responsive design is an effective strategy to implement for digital ads or even email templates.
Responsive design also allows you to prepare your website for future technology changes as mobile devices with more diverse sizes enter the market.
You can check out a recent responsive design project we completed for CampusParc. Adjust your browser size to see how the website adapts to different dimensions.
So let’s chat about how ZAG Interactive can make your website responsive to all platforms.
ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide.