November 03 2011

HYPE Gets Re-Energized

Hartford Young Professionals and Entrepreneurs focuses on attracting talented individuals to the Hartford area and giving them reasons to stay and enhance the region’s economic development. HYPE spreads the word about Hartford and encourages businesses to invest in its future.

So HYPE needed a website that matched its energy and passion. We took a previously static website and enlivened it by incorporating sliding Javascript banners and pulling in Facebook galleries to the home page to personalize HYPE members. Our modern design also uses the Hartford skyline as a visual anchor to make the site more interactive, dynamic and social.

More Info, Quicker

We also created a more prominent and attractive calendar on HYPE’s home page that allows members to easily view and register for upcoming social events. And with integrated social media feeds, the information on HYPE’s main page is frequently refreshed with new content that updates visitors about the latest activities, contests and accomplishments.

The overall streamlined layout of the HYPE site is a significant improvement in guiding visitors toward the specifics of who HYPE is, what HYPE does and how to get involved.

The mobile version of the site features all of the characteristics of the main site optimized for handheld devices.

Succinct Messaging

With HYPE’s content, our copywriting department rewrote the site entirely and focused on livelier language that was more concise than what HYPE had previously used in its messaging. Also, this overhaul ensured a consistent tone throughout the new website and eliminated some of the patchwork styles that had accumulated within the site over the past few years.

The redesigned website now reflects HYPE’s innovative and aggressive approach to engaging young professionals and entrepreneurs in the area. And because the site is built on the Sitefinity Content Management System, HYPE officials can immediately post news and updates because of the system’s management features.

HYPE's new website

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ZAG Interactive
ZAG Interactive
Staff Writer

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.