May 08 2015

Four New Responsive Websites Are Nothing to Sneeze At

In between April showers and allergy sniffles, the talented ZAG Interactive team added four beautiful and powerful responsive websites to our portfolio. ZAG successfully demonstrated our ability to blend website strategy, design, development and marketing into websites that perform. Learn more about these websites, explore more before and after designs as well as our portfolio, and contact us to chat about your project needs.

RIS Roofing Supply

RIS Roofing Responsive Redesign

RIS Roofing Supply, a division of RIS Roofing, is an Atlanta-area distributor of Owens Corning shingles and roofing products. Seeking to be more competitive in its local market, it hired ZAG Interactive to develop the division’s first website. Starting with an understanding of its business and marketing goals, ZAG developed a site architecture that would be scalable, SEO-friendly and appealing to RIS Roofing’s two primary audiences – homeowners and roofing contractors. The clean, simple responsive design projects an approachable, informative brand, while supporting SEO goals as well. ZAG’s copywriting and marketing teams collaborated on the site copy approach, offering informative copy while being mindful of local search engine optimization best practices. Built on the Umbraco CMS, the site also allows RIS Roofing to easily make site updates and grow the site over time as its business needs change. The result is a professional, easy-to-use and easy-to-manage website.

Check out the new website: www.risroofingsupply.com

Metro Hartford Alliance

Metro Hartford AllianceA long-time ZAG Interactive client, the Metro Hartford Alliance is the leading business and economic development organization in the Hartford region. Understanding the importance of responsive websites to its growing mobile audience, the Metro Hartford Alliance asked ZAG to revamp its website using responsive design. ZAG used the opportunity to enhance some design elements of the site and create a seamless user experience across the desktop, tablet and mobile devices. The result is a mobile-friendly site that appeals to a wide variety of audiences across any platform or device.

Check out the new website: www.metrohartford.com

Brymill Cryogenic Systems

Brymill Cryogenic responsive websiteBrymill Cryogenic Systems is the world leader in the manufacturing of hand-held cryosurgical equipment. Its previous website was dated and not reflective of Brymill’s brand proposition and industry-leading status. Brymill hired ZAG Interactive to bring new life into its digital presence and help support its business and marketing goals. The new, responsive website offers an intuitive website architecture, mega menu navigation to encourage visitors to explore site pages and resources, and clear calls to action throughout to facilitate interaction. The site’s copy was overhauled to be more informative and consistent, and support Brymill’s SEO goals. ZAG’s technology team built the website on the Sitefinity CMS, offering Brymill ease of maintenance and scalability for future initiatives. The result is a website that projects the right image, supports Brymill’s goals and powerful to support longer-term business growth.

Check out the new website: www.brymill.com/

UPS Employees Credit Union

UPS Employees Credit Union responsive redesignAs a credit union for United Parcel Service (UPS) employees, UPS Employees Credit Union’s website needed to better reflect its product offerings and offer a modern, easy-to-use user experience. They came to ZAG Interactive to revamp their digital presence. ZAG first re-architected the website to allow users to better explore site information. We then developed a responsive design that modernized the UPSECU brand, and offered plenty of promotional space. Built on the Umbraco CMS, the site is powerful, scalable and easy to manage for UPSECU employees. Additionally, ZAG’s marketing and copywriting teams helped simplify the website copy and infuse it with relevant keywords to support search engine optimization goals. The result is a credit union website that is beautiful, powerful and able to grow with UPSECU over time.

Check out the new website: www.upscreditunion.org/

Become Part of a Future ZAG Site-Launch Blog
Find out how ZAG’s expert team of strategists, designers, developers and marketers can help your business and its website. Contact us online or at 860.633.4818.

  • Responsive Design

posted by
Michelle Brown
Michelle Brown
VP of Marketing

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.