ZAG Interactive, a full-service digital agency in Glastonbury, CT, recently launched a refreshed website that features many of the same features and functionalities that the company uses in website builds for its diverse client base.
As ZAG has grown in terms of employees and its service offerings over the past two years, the need to design and develop a website that better meets its marketing initiatives also has grown. Every element of the new website showcases the individual talents of the company’s various departments.
“You know the old saying, the cobbler’s children have no shoes,” President and CEO Larry Miclette said. “It’s been the same thing for us because we’ve been so busy with client projects since we launched the last version of our site back in 2011. It’s time to evolve our web presence and disseminate our marketing messages more effectively. And just to be clear, I’m not saying we’ve been working barefoot this whole time. Nor am I a licensed cobbler.”
Responsive Design, Enhanced SEO and More
The fresh design utilizes striking imagery and clean lines that guide visitors through various levels of the website’s content. An expanded drop-down menu on the top navigation allows visitors to navigate the site quickly, and the interior page designs prominently place additional page links on the right-hand side.
Design and technology converged when ZAG developed its new site to feature responsive design on the Sitefinity Content Management System platform. Responsive design means the ZAG site automatically scales to fit whatever device a visitor is using—whether it’s a desktop, notebook, tablet or smartphone—without needing to reduce the amount of information on the site. It’s an effective strategy to ensure that a website is viewable by all types of visitors.
ZAG’s marketing department implemented a thorough search engine optimization (SEO) strategy that will be used as a powerful marketing and sales tool to attract attention from search engines and people interested in website design, website development and website marketing. ZAG’s senior writer executed the SEO strategy within the website’s content, adding flourishes and quirky touches that match the company’s personality. Few digital agency websites feature such a blend of references to luxury yachts, C-SPAN, Greek mythology, and fast cars.
ZAG’s website redesign strategy consolidates relevant, informative and entertaining information so visitors can easily learn about ZAG’s services, view work samples from a large portfolio, access valuable information in the ZAG blog, dig into interesting industry stats and quickly contact ZAG.
To learn more, visit www.zaginteractive.com or call (860) 633.4818.