May 29 2012

ZAG Adds Marketing/PM Prowess

We’ve recently bolstered our marketing and project management teams by bringing on two talented professionals, Dori and Jaime.

Allow us to introduce you…

Dori Gavitt

Marketing expert Dori Gavitt brings a worldly and lively perspective to her career and her position as ZAG’s interactive marketing director.

Dori has worked with companies of various sizes across multiple sectors while managing an array of responsibilities from web marketing and offline marketing to project management and strategy.

Her detailed understanding of web marketing encompasses best practices for search engine optimization strategy, leveraging social media for maximum effectiveness and developing online messaging strategies that most effectively turn leads into sales. Dori’s experience as an offline marketing professional translates into vibrant, impactful collateral that fuses printed messages with online messages while enhancing both.

Dori also is passionate about photography and travel. She has visited 32 states, four countries and more than 12 islands, and she prefers New York City and Paris over them all. Her outdoor pursuits include ziplining, which she originally took up to help her overcome a fear of heights.

Another interesting note…Dori is an identical twin, so we don’t really know if we hired Dori or her sister for this position.

Jaime Skerker

Jaime’s valuable mix of project management and marketing skills has been developed from the client side of an agency relationship over the past 10 years. Her detailed understanding of what clients think and experience is a tremendous asset to all of ZAG’s clients.

Jaime knows the types of questions businesses have when they launch and maintain a working relationship with an interactive agency, and her ability to view projects from the client perspective will serve everyone well.

She brings vast experience in traditional and electronic marketing and communications as well as management of major marketing projects and website and social media initiatives.

When she’s not helping out our clients, Jaime likely is exploring the outdoors any way she can—hiking, camping, or enjoying Lake Winnipesauke in New Hampshire.

She also spends 30 hours every September driving a passenger van through New Hampshire with six of her closest friends as they compete in the Reach the Beach relay run from the mountains to the ocean.

Where does she find all this energy? By sampling the area’s finest cheeseburgers, of course. It’s another of her favorite pastimes.

  • People/Office

posted by
ZAG Interactive
ZAG Interactive
Staff Writer

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.