Who said banking is boring? Okay, so maybe savings accounts and mortgage loans aren’t the top trending topics on Twitter. But that doesn’t mean you shouldn’t talk about them on social channels. It just means you have to treat them in a way that makes them approachable, relevant and interesting. That is what social media marketing allows banks and credit unions to do — communicate with existing and prospective consumers in a way that is personal and relatable, while achieving meaningful business results.
View the article as originally published on The Financial Brand.