The MetroHartford Alliance is a collaboration of businesses, municipalities and organizations dedicated to business and economic development in the Hartford region. Its mission is to attract and retain jobs and talented professionals while positioning the region as an attractive location.
The Alliance needed an overhauled and updated website that will serve as the primary source of information for its members and potential members. Showcasing Alliance initiatives, amplifying its mission and promoting member dialogue all were primary objectives that informed our design and development of this website.
A More Modern Design and Layout
This enhanced functionality and messaging also required a more modern look and feel that was equal parts hip and professional to cater to the Alliance’s existing and targeted demographics.
We achieved these results with a cleaner, more intuitive layout and a sitemap that simplifies the process of accessing important information. Further, we incorporated large, bold photos of the Hartford skyline and landmarks throughout the site while integrating a dynamic event calendar and incorporating the Alliance’s social media feed.
The website is now more engaging, more informative and more welcoming to all visitors.