FIs Should Be Thinking About Tablet Apps

A few weeks ago, Forrester Research predicted a sharp rise in people using tablets, such as the iPad, and their developing competitors over the next four to five years. FR believes tablets will reach 82 million consumers in the U.S. alone by 2015.

That will lead to some interesting opportunities for financial institutions. Even though smartphone apps and browsers will work on tablets, FR’s research team says financial institutions will need to develop apps specifically for a tablet.

I completely agree that financial institutions will need to extend their online banking offerings to deliver a consistent user experience. Tablets facilitate the basic needs of your average computer-user (i.e. email and web browsing) with the added convenience of mobility. It’s only logical to expect a shift toward this alternative, and institutions will need to provide mobile and tablet app solutions in order to keep up with the demand of their customers.