March 03 2011 Analytics Monitor Your Message and Public’s Reactions In a world of instant communication, it’s important for companies to keep up with the conversations. Tracking online activities has become one of our primary focuses for clients in the past 12 months. How clients are found online, how many visitors they receive to their website and where they rank on search engines all is vital information that we track for clients to show them how their efforts at online marketing pay off. Part of that strategy also involves tracking the online activities, rankings and web hits of clients’ competitors to see how our clients measure up with others in the industry. Software Tracks Social Media Discussions More recently, we also started deploying software that tracks conversations about clients in various social media outlets. With these tools, we can help clients identify what is being said about their brand so that they can address those comments suitably before negative fallout becomes widespread on a Google search. Online marketing increases in importance every day. The key is for companies to get a firm handle on a strategy that takes into account their messaging and the public’s reaction. posted by Douglas Malan Senior Writer Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.