June 29 2017 3 Tips to Create Content And Social Media Marketing That Sells To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content to that speaks to their specific needs at each stage of the funnel. Now that people can be targeted in digital channels with amazing accuracy, it makes financial sense to move budgets away from traditional media towards content marketing strategies that focus on generating leads, growing relationships and improving the bottom line. Explore 3 tips to create content and social media marketing that sells, in this ZAG Interactive article published in The Financial Brand. Banks Credit Unions Social Media Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.