June 15 2016

How to Mobile Optimize Your Institution’s Social Media Marketing

Mobile is the predominant channel for social media. However, most social media marketing strategies are designed with a mobile-last mindset. This creates a poor customer experience and diminishes results. To lift your institution’s social media results, you need to think mobile-first, and optimize your marketing strategies for mobile while gathering results that demonstrate ROI.
Continue reading the full article, originally published on The Financial Brand.
  • Mobile
  • Social Media

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