June 15 2016 How to Mobile Optimize Your Institution’s Social Media Marketing Mobile is the predominant channel for social media. However, most social media marketing strategies are designed with a mobile-last mindset. This creates a poor customer experience and diminishes results. To lift your institution’s social media results, you need to think mobile-first, and optimize your marketing strategies for mobile while gathering results that demonstrate ROI. Continue reading the full article, originally published on The Financial Brand. Mobile Social Media posted by Dawn Melesko Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.