Every spring, marketing, communications and technology experts in banking from across the world flock to Las Vegas for the Financial Brand Forum — the largest and most anticipated conference for financial marketers in the world. One of the most popular sessions at the event is the Website Makeover session, during which one lucky institution gets a “live” website makeover on stage.
Sponsored by ZAG Interactive,
the behind-the-scenes work to pull off this digital transformation began many months before. In early 2016, Michigan State University Federal Credit Union
(MSUFCU) was chosen as the makeover candidate.
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, originally published on The Financial Brand.