June 21 2015

40 Statistics That Prove Social Media Is Here to Stay

Since 2004, the adoption of social media has seen explosive growth. While socialdigital marketing stats media trends may come and go, the use of social media as a global communication channel continues to grow. Check out the following powerful social media statistics which demonstrate that the age of social media has only just begun.

General Social Media Statistics

  • Nearly 2.1 billion people have social media accounts (Source: Linkedin)
  • Social media will have 5.4M more users by 2016 (Source: Clickz.com)
  • Social network ad spending to hit $23.68 billion worldwide in 2015 (Source: eMarketer)
  • Nearly nine in 10 US marketers are using social media marketing (Source: eMarketer)
  • 92% of marketers in 2014 claimed that social media marketing was important for their business (Source: HubSpot)
  • 53% of Americans who follow brands in social are more loyal to those brands (Source: Convince & Convert)


  • There are 1.44 billion monthly active users on average (Source: Facebook)
  • 936 million daily active users on average for March 2015 (Source: Facebook)
  • 798 million mobile daily active users on average for March 2015 (Source: Facebook)
  • 1.44 billion monthly active users as of March 31, 2015 (Source: Facebook)
  • 1.25 billion mobile monthly active users as of March 31, 2015 (Source: Facebook)
  • Approximately 82.8% of our daily active users are outside the US and Canada (Source: Facebook)
  • 40 million active small business pages on Facebook (Source: Facebook)
  • More than 7 out of 10 U.S. internet users ages 18 and up are accessing Facebook (Source: Business Insider)
  • Facebook draws the most engagement of all networks though, as 70% of its users are fully engage with the site daily (Source: Search Engine Journal)
  • Nearly 75% of Facebook's revenue comes from mobile advertising (Source: LinkedIn)


  • 302 million monthly active users (Source: Twitter)
  • Twitter advertising is 6x more expensive compared to Facebook advertising, but the click-through rate (CTR) of Twitter ads is to 8 to 24x higher (Source: Smart Insights)
  • 500 million Tweets are sent per day (Source: Twitter)
  • B2B marketers with Twitter accounts generate twice as many leads than those marketers who don’t have an account (Source: Social Media Today)
  • 80% of Twitter active users are on mobile (Source: Twitter)
  • 77% of accounts are outside the U.S. (Source: Twitter)
  • Twitter supports 33 languages (Source: Twitter)
  • 36% of Twitter users visit the site daily (Source: Pew Research Center)
  • 51% of users are male and 49% are female (Source: Econsultancy)


  • The amount U.S. adults using Instagram grew nine percent over 2014 (Source: Search Engine Journal)
  • 26% of all US adults are now on Instagram (Source: Search Engine Journal)
  • 49% of Instagram users engage with the Instagram each day (Source: Search Engine Journal)
  • 53% of 18- to 29-year-olds are on Instagram (Source: Pew Research Center)
  • In December 2014, Instagram announced a millstone of reaching 300 million monthly active users, surpassing Twitter for the first time (Source: Time)
  • Instagram not only increased its overall user figure by 9%, but also saw significant growth in almost every demographic group (Source: Pew Research Center)
  • Forty-five percent of marketers are planning to increase their use of Instagram in 2015 (Source: Social Media Examiner)
  • 70 million photos are posted on average daily (Source: Instagram)


  • LinkedIn has over 330+ million members (Source: Forbes)
  • LinkedIn is currently available in 24 languages (Source: LinkedIn)
  • In Q1 2015, more than 75% of new members came to LinkedIn from outside the United States (Source: LinkedIn)
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second (Source: LinkedIn)
  • There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic (Source: LinkedIn)
  • For the first time, the share of internet users with college educations using LinkedIn reached 50% (Source: Pew Research Center)
  • 19% of LinkedIn’s revenue in 2014 comes from Marketing Solutions (Source: LinkedIn)

As new social media platforms emerge to connect us worldwide, the ways to leverage these outlets as interactive marketing tools for your business are also progressing. In the coming years, we can expect these impressive numbers to increase and to see more major players in social media making an impact on your bottom line.

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