June 24 2011

Texas-Sized Redesign for PrimeWay FCU

You know what we like about Texas? Big Cadillacs, big plates of smoked brisket and big personality. We also enjoy taking on big projects like the one we completed recently for PrimeWay Federal Credit Union of Houston.

Last year when we started discussing a website overhaul for PrimeWay, the credit union was in the midst of significant change. They had announced the acquisition of Texas One Community Credit Union, priming them to increase membership from 35,000 to 52,000 and online banking usage from 14,000 to 24,000.

PrimeWay FCU needed a modern, technologically progressive website that reflected the credit union’s growth and presented a clean, professional look to its members. At the same time, they wanted to weave in smart humor to make the website more fun.

They also asked us to enhance the features and content of their new website to inform members about the added value of doing business with PrimeWay.

Full Content Re-Write for Enhancement

A significant portion of the redesign included a full, comprehensive content re-write by our copywriting department. The goal was to expand the amount and type of information found on the website to focus on financial education useful to members of all ages at different stages of their lives.

Simultaneously, PrimeWay sought enhanced Search Engine Optimization from our copywriting department to make them stand out in search results for Houston-area credit unions. 

More Functionality, More Value

From a functionality standpoint, we implemented a host of valuable features available for websites built on the Sitefinity Content Management System.

We enhanced the homepage with Javascript banners that rotate among various products and services that PrimeWay wants to feature and can change at any time.

Additionally, we incorporated an online chat function to make it easier for members to connect with PrimeWay service reps to get answers to questions in a quicker manner. This feature also establishes PrimeWay as a credit union eager to implement the latest technology for its members.

At PrimeWay’s request, we also embedded dozens of new financial calculators that add value to the website experience and allow members to run various scenarios about how to spend, save and invest their money.

Visit PrimeWay’s website and get a better feel for how we redefined their web presence.

posted by
ZAG Interactive
ZAG Interactive
Staff Writer

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.