July 12 2016 25 Ways to Create Brand Differentiation With Your Website Every pixel on your website is either helping you build your brand or it isn't. . In the banking industry, you will struggle achieving your business goals and marketing objectives without a strong, differentiated brand. And one of the cornerstones of your financial institution’s brand is its website. Whatever your brand promise is, your site needs to support it in deep and meaningful ways, transcending the entire site experience. Explore 25 ways to create brand differentiation with your bank or credit union website in this full article, originally published on The Financial Brand. Branding posted by Michelle Brown VP of Marketing Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.