The ZAG Interactive team was very busy the last few months of 2015, with the launch of eight responsive websites. Our new roster of clients is as diverse as the website strategy, design, build and marketing services we implemented. From credit unions and healthcare companies to an architecture firm and a financing company, ZAG worked with these clients to understand their business goals, likes and dislikes. Then, together we developed websites that will serve their needs and audiences for years to come. Read about these recent website launches, explore before and after designs as well as our portfolio, and contact us to see how we can help you turn your business goals into productive websites, supporting channels and materials.
Empower Federal Credit Union Website
Empower wanted its website to serve as a virtual branch for its upstate New York membership, providing a variety of products and services to individuals and businesses in Syracuse and surrounding areas. These needs were reflected in the new website architecture, website copy and search engine optimization tactics. Our team’s responsive website design conveyed the modern and polished experience that members expect within a branch, supported by our copywriting team’s complete re-write of content. The new site’s mega menus, quick-reference icons and links to popular areas, as well as clean promotional areas provide a more streamlined experience to Empower’s visitors. Our development team ensured the new site will be easy to manage, built in the Kentico CMS, including a rates management tool and third-party integrations. This NY credit union site is now able to capitalize on its substantial traffic via mobile and tablet devices, and is poised for growth.
Check out the new website: www.empowerfcu.com
E-Central Credit Union
E-Central Credit Union, based in Pasadena, CA, was ready to create an updated and responsive website to serve its increasingly tech-savvy membership base. Member-owned and serving the community since 1943, E-Central is focused on convenience, offering personal and business banking solutions including home and auto loans and a myriad of e-services. ZAG Interactive provided custom website design, development, copywriting and SEO optimization services to assist E-Central. The new, responsive site was built on the Sitefinity CMS and boasts a centralized rates management tool and third party integrations to allow for easy site management and a seamless user experience.
Its crisp, clean design won high praise from E-Central’s Marketing Manager Evan Hitchcock, “You guys did an amazing job from start to finish. One of the reasons why we selected your company was your digital marketing expertise.”
Check out the new website: www.ecentralcu.org
Flublok, made by Protein Sciences Corporation, is a pure, safe and effective flu vaccine for adults. It’s made without eggs, flu virus, antibiotics, thimerosal, latex, formaldehyde, gelatin or gluten – making it a pure choice for many adults including those with allergies. Flublok needed a modern, responsive website that promotes the benefits of its vaccine, and helps consumers and medical professionals identify where to get it. ZAG’s design team created a professional, easy-to-navigate site on the Umbraco CMS, while the digital agency’s copy editing and marketing teams performed SEO optimization services to have the site serve as an educational resource for visitors.
Check out the new website: www.flublok.com
Dominion Credit Union Website
Dominion Credit Union was created in 1940 to help Dominion Energy Solutions employees save more and reach their goals faster, and that focus continues to drive the credit union’s priorities today. A high-energy organization, Dominion tasked ZAG with creating a streamlined and uncluttered site that allowed its members and potential members to access services and to find information quickly. ZAG’s design team created a design reflective of both the credit union and its relatively young audience. Mobile usage of the site has grown rapidly since launch, as consumers using smartphones, tablets, or desktop computers are equally served by the new site’s responsive design. ZAG’s marketing and copywriting teams also worked with Dominion to update the tone and content of the site, increasing traffic from organic search engines. Built on the Umbraco CMS, the site gives Dominion room to grow and manage their site easily. ZAG also provided Dominion with the strategy and creative assets for a launch campaign to capitalize on awareness of the new site within its closed membership, represented in all 50 states.
Check out the new website: www.dominioncu.org
Integrated Builders Group Website
Integrated Builders Group (IBG) provides sophisticated design-build services to credit unions. IBG’s work is inspirational, and clients find its turnkey solutions and attention to detail frees up their own resources to focus on operations rather than renovations. ZAG’s design team created a modern and innovative site that mirrors the creativity of IBG’s own work. ZAG’s copywriting and marketing teams provided search engine optimization services, resulting in a destination worthy of IBG’s industry-leading reputation, its customers and prospective customers. Built on the Sitefinity CMS, the new IBG website will allow for easy updates and scalability as IBG grows in the future. The new responsive website has already generated an exponential increase in visits from organic search, as well as the expected growth in visits from users on tablets or smartphones.
Check out the new website: www.integratedbg.com
Vision Technologies Website
Vision Technologies, an IT solutions company based in Connecticut, caters to Fortune 500 IT executives. They needed a clean, concise responsive website to support nearly 40% of visits coming from tablets or smartphones. ZAG’s design department delivered a modern, scalable design that supports the site’s new copywriting and SEO strategy. Built in the Umbraco CMS, Vision Technologies can now make website updates in a snap.
Check out the new website: www.visiontech-usa.com
Apple Bank Aviation Financing Microsite
Apple Bank, a long-term client of ZAG, offers specialty financing in corporate aviation and needed a microsite to serve as an online calling card to support marketing efforts for that division. ZAG worked with Apple Bank and its aviation finance leadership to understand the needs of this market. The end result is an easy-to-use and responsive microsite built on the Sitefinity CMS. Apple financing experts can now utilize a focused destination to share with prospects including corporations, aircraft manufacturers, airlines and lessors.
Check out the new website: aviationfinancing.applebank.com
Vystar Credit Union Website
Vystar Credit Union needed a solid Kentico CMS partner to bring its website redesign project to fruition. As a Kentico Gold Partner, ZAG’s expertise in this area provided the right solution. Vystar provided its new site architecture, design assets and website copy to ZAG’s skilled development team who executed the responsive design, custom development and site testing.
Check out the new website: www.vystarcu.org
Looking ahead to 2016
With 35 total sites launched in 2015, ZAG is currently working on more than 20 sites that will launch in 2016. Bring your questions to ZAG and find out how our strategists, designers, developers and marketers can help your business and its website. Contact us online or at 860.633.4818.