Digital marketing is here to stay - and for good reason. Unlike other types of marketing, digital marketing allows for highly targeted and highly measurable communication. From content and email marketing to SEO and social media marketing, the global digital marketing industry is projected to reach $786 billion by 2026. What does this mean for you? A recent Gartner study of CMOs found that marketing budgets in 2022 increased to 9.5% as a percentage of company revenue, in comparison to 6.4% in 2021. Why? Simply: because it works.
Having a hard time convincing the higher ups that you should invest in a foolproof digital marketing strategy? Check out these 23 digital marketing statistics that are sure to convince anyone to jump on the digital marketing train.
Content Marketing Statistics
Content Marketing involves the creation and sharing of online material such as videos, blogs and social media posts. The main goal of content marketing is to stimulate interest in a product or service instead of explicitly promoting a brand.
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Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less. (Search Engine Journal)
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Businesses that blog get 55% more traffic to their websites. (HubSpot)
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Half of all marketers say they outsource some content marketing. (Search Engine Journal)
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Videos are the #1 branded content used by marketers. Nearly 93% of marketers say that they’ve landed a customer thanks to videos on social media. (Sprout Social)
Email Marketing Statistics
As every businessperson knows, it costs five times more to acquire a new customer compared to retaining an existing customer. Email marketing is an easy way for you to regularly stay in touch with customers and website visitors, so you don’t lose those leads you worked to hard to get.
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Email marketing returns $36 for every $1 spent. (Constant Contact)
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74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (HubSpot)
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59% of respondents say that marketing emails have influenced their purchases. (SaleCycle)
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50% of people buy from marketing emails at least once per month. (SaleCycle)
Mobile Marketing Statistics
By 2025, there is expected to be over 7.49 billion mobile users. If you aren’t leveraging mobile marketing, then you are missing out on a giant opportunity.
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Smartphone ads have a higher conversion rate than online ads on desktops and traditional advertisements. 91% of smartphone owners make or plan to make a purchase after seeing a relevant ad. (Google)
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Many B2B market leaders have successfully driven up to 40% of their revenue through mobile phones. (Moengage)
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Mobile phones are used by 51% of customers to find and buy new products or services. (Pew Research Center)
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88% of customers who conduct a local search on their smartphone visit a related store within a week. (Google)
Search Engine Optimization Statistics
Search engine optimization is the process of maximizing the number of visitors to a particular website by ranking higher on Google and other search engines. 75% of people never scroll past the first page of search results. SEO can help you move your website up the ranks and be seen by more people.
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53% of all website traffic comes from organic searches. (SmallBizGenius)
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61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. (HubSpot)
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The top three Google search results get 54.4% of all clicks. (Backlink)
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49% of businesses say that organic search brings them the best marketing ROI. (Backlink)
Pay-Per-Click (PPC) Marketing Statistics
Pay per click (PPC) marketing, also known as paid search engine marketing, allows businesses to personalize communications to a specific audience, which allows you to promote directly to people who are interested in your product. Every time your ad is clicked, you pay a fee. PPC marketing can be extremely cost effective and helpful in converting leads. If you are looking for targeted, fast and measurable results pay-per-click advertising may be for you.
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PPC was ranked as one of the top three best channels for high-volume leads (Formstack)
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75% of people say paid ads make it easier to find what they need (Clutch)
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Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. (Google Economic Impact)
Social Media Marketing Statistics
It comes as no surprise that more than half of the people on earth use social media. Social media marketing can help you stay relevant and top of mind with customers while helping you keep an eye on your competition.
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62.3% of Instagram users worldwide say they use the platform to follow or research brands and products. (Hootsuite)
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68% of users watched YouTube to help them make a purchase decision. (Google)
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Social media made up 33% of all digital ad spending in 2022. (HootSuite)
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Consumers are six times more likely to make a purchase from a product page that includes pictures from social media. (Sprout Social)
How ZAG Interactive Can Help
Companies can face many challenges when it comes to content, email, mobile and social media marketing. Top challenges include generating qualified leads, creating engaging content, establishing an omnichannel marketing strategy and staying current with Google algorithms. Throw in search engine optimization best practices and you may be in over your head.
ZAG Interactive is here to help with everything digital marketing! Whether you need us to run your social media strategy, SEO strategy, paid ads, or your entire marketing plan, we are up to the challenge. Contact ZAG Interactive to learn how we can help boost your digital marketing strategy in 2023! With clients from Rhode Island to Hawaii, we know how to pivot and create strategies your customers and prospects will love.