These days it seems like everyone has a blog. Whether you’re seeking workout ideas or beginner dance moves, there is most definitely a blog out there for you. Anyone can create a blog that is useful for people, including businesses. Whether you’re looking to start a blog or increase the traffic for your current one, explore our 6 SEO best practices to help bump up your blog's organic rankings.
Optimize Against Mobile & ADA Best Practices
It’s no secret that everyone is always on their cell phones. That habit doesn’t fall short for those who are looking to bank or make purchases online. For that reason, if a webpage is not properly optimized for both desktop and mobile devices simultaneously (using responsive design), users will most likely exit the website entirely out of frustration. While consumers expect a site to have a mobile optimized user experience, Google also rewards this type of content by displaying mobile optimized pages higher on search engine result pages (SERPs).
In addition to optimizing your blog content for mobile devices, you should also ensure it is ADA conformant. Follow all current WCAG guidelines including selecting colors that cater to these ADA requirements and offering the ability for the user to adjust the background color and text size. If you would like to better ensure the design and development of your blog is conformant, you can always perform a compliance audit in-house, or lean on an expert.
Weave Relevant Keywords in Content
The keywords you choose to include in your blog holds a large weight for where the page ranks organically on search engines. When performing keyword research, it is best to align the topic of your page to the intent of your user’s search. Keep in mind that search engines care less about the number of keywords added to the page, and more about how relevant they are to the content. When starting a blog, it’s important to prioritize your keywords based on what will give the user the best experience possible. Google’s algorithm, BERT, in particular ranks according to the experience.
A good rule of thumb is to stick to 1-2 long tail keywords. This will help you narrow in on the users who most likely will search for those keywords. Even better, if you relate those keywords to the user’s query, you will be able to generate more quality and engaged visitors than the ones you would attract from more broad keywords. Make sure to focus your keywords within your content, meta tags, page title, URL and headers for the best chance of visibility.
Be Strategic with Your Meta Tags & Page Title
Once you have completed your keyword research, the next step is to write your meta tags. Meta tag optimization is not just intended for your main product pages, but this should be a consideration for each blog post created. Meta tags give users (and search engines) the information they need to understand the content of your blog post and how it relates to their query. To rank higher on SERPs, it’s best to weave high-ranking keywords that relate to the content of the page within both the title and description tags.
Another area of your blog that must be optimized for SEO is the page title. Blog posts often have more creative page titles than the typical product page. However, it is still important to optimize the title to include relevant keywords. Because the title is the main source of topic for the webpage, search engines put the most value into the keywords added to it. The title is also the first line viewed by the user and the more eye-catching it is, the more clicks you will get on the page.
Add Alt Text for Images
It’s important to understand that not all of your audience members have the same capabilities. Some visitors may have visual hurdles, while others may have issues with their hearing. It’s important to cater to every disability so that all users have an equal opportunity to benefit from your content. For instance, always add alt text for images to describe the graphic to those who are unable to see it for themselves through screen readers.
Alt text is also useful for SEO because not only do humans with visual imparities have a hard time understanding images without context, but search engines have the same issue. According to HubSpot, “Alt text is a major factor that determines whether or not your image or video appears in the SERP and how highly it appears.” As mentioned before, page experience is important to Google, and if you can provide a good user experience to everyone who visits the page, your blog will be seen as more of a reliable source of information.
Add Internal Links
While, adding credible backlinks can help establish authority among your website, blogging also creates an opportunity to encourage users to view additional portions of your website. Blogs often are a great source on conversions when the proper internal links are used. Adding internal links can also help improve your page’s ranking because it shows that users are staying on your website for a longer period of time.
Older blog posts or product pages with less traffic may go under the radar at times, but by bringing back its relevancy through a link to another page, it proves its relevancy to search engines. Any updates that are made to older blog posts that are linked within a newer one, will also be noticed faster from search engines, which can in turn help the rankings of all the blogs included.
Post Fresh Content Regularly
The more relevant your content is to your audience, the better chance it will be visible on search engines and result in views. By researching current hot topics related to your business or organization, you can upload fresh content on a routine basis that caters to what your users are searching for. In addition to uploading new content on a routine basis, it’s just as important to update any old content. Any outdated stats, information that is no longer correct, or even opportunities for higher ranking keywords, can help bring back your valuable content to life. The more blog posts that rank highly on search engines, the better trusted your brand will be as a whole by Google.
If you are looking for assistance in crafting your own content marketing strategy or search engine optimization plan for this year, contact us. We are more than happy to help!