If you are a digital marketer in the banking industry, then you know how tough social media marketing can be to master. With all the regulations and risk, bankers have been slow to adopt social media into their overall marketing mix. Now that many banks and credit unions have a social media presence, the question is how can social become part of an overall digital strategy and help drive growth? If you’d like to learn how to improve your social media and overall digital strategy, then we invite you to join us in Miami for #BankSocial 2017 conference on April 4 and 5.
#BankSocial 2017 | Agenda
#BankSocial is social media and digital marketing conference dedicated to financial service marketers. It was created to help bankers navigate the murky waters of social media marketing while inspiring them to take their digital strategy to the next level.
As the social media landscape evolved, so has #BankSocial. Now in its second year, this year’s agenda will feature a range of digital marketing topics, from increasing social sales to creating engagement, to inbound marketing and more. With a mix of panels, workshops and sessions, you’re sure to learn something new and meet a ton of great people within your industry.
Components of a Successful Financial Institution Website Presented by ZAG Interactive
This year, ZAG Interactive will be presenting as session at #BankSocial about the components of a successful financial institution website. When we help clients redesign their website, we often hear how they want to turn their website into a digital branch, but aren’t quite sure of how to go about it. Our session will explore best practices, focus on key components that should be prioritized, and uncover how to measure success.
A great website is the foundation of a great overall social media presence," says John Siracusa, founder of #BankSocial. "However, too many banks and credit unions are struggling to modernize and optimize their websites. Consumers rightfully expect their banks' websites to function as seamless digital branches, and an antique and feature-poor site might just lead them to a competitor.
That's why I'm so excited to have an entire session set aside for this important and business-critical conversation. And given their exceptional portfolio, ZAG Interactive is absolutely the right agency to share this knowledge.
Components of a Successful Financial Institution Website
Wednesday, April 5, 2017 from 10:30 a.m. to 11:30 a.m.
Speakers: Michelle Brown, Jennifer Buccini, Dawn Melesko of ZAG Interactive
Learn about each stage of a successful website redesign project – from strategy and marketing, to design and development and even ADA conformance
Identify must-have and nice-to-have features
Explore design, user experience and SEO best practices
Contact us for a discount code.