December 27 2023

2023 ZAG Interactive Wrap Up

2023 ZAG wrapup2023 was a wonderful year for ZAG Interactive, filled with plenty of new websites, new employees and even new company ownership. Let’s look back at the past year, celebrating our successes and looking forward to the future.

20 Website Redesigns and Launches

ZAG’s integrated team of strategists, designers, developers, marketers, QA/ADA specialists, and more launched 20 websites in 2023. Each of these custom projects is a large effort that encompasses all of our specialty areas, and each resulted in streamlined user experiences, an enhanced focus on conversions, easier site management and great feedback from clients and their end users. These new websites included banks, credit unions, and companies in other industries as well. ZAG relied upon Kentico and Umbraco CMS’ to deliver against client technology goals, and most clients continue to work with ZAG across an array of continued ongoing services, from managed hosting and support, to SEO and paid search.

So Many Awards Recognizing Our Quality of Work

Our trophy case got a bit heavier this year! ZAG was received the following awards for our work:

New Ownership

In April 2023, ZAG was acquired by Marquis Software, creating many synergies and opportunities for our clients and employees. Throughout the year the companies worked together closely, and we look forward to introducing many exciting updates in 2024.

New Faces

ZAG expanded our team in 2023 to include many fresh new faces across many teams including strategy/marketing, account management, development and finance. Each of these new teammates has hit the ground running – working hard to service our clients, support our internal teams and help make ZAG the special place it has been for 22 years and counting.

2024 – Here We Come

ZAG has many exciting plans for 2024. In addition to building beautiful, functional, custom websites for all users and creatively attracting the right audiences to them, ZAG will be looking at new ways to make our clients’ lives easier and deliver against their goals. We will be attending several key financial marketing conferences in 2024 including the Marquis User Conference in April, the The Financial Brand Forum in May, the ABA Marketing Conference in October, CUNA Marketing Schools and more. We will also continue to write helpful industry articles to help you keep up with the wonderfully changing digital marketing and technology world. We will also be introducing a new The future at ZAG is bright and we’re excited for what’s to come!

On behalf of the entire staff at ZAG, thank you for your support throughout 2023. We are humbled, grateful and inspired to keep doing the great quality of work you have come to expect.

posted by
Michelle Brown
Michelle Brown
VP of Sales & Marketing

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.