December 06 2016 9 Ways Financial Institutions Can Leverage Social Media to Achieve Business Goals From building brand awareness to targeting specific consumer segments with product promotions, social media can help financial institutions achieve a wide range of business goals. Many banks and credit unions are still reluctant to fully embrace social media because they don’t see how it aligns with their real business objectives. Review nine different ways that social media can support your organization’s strategic goals and priorities. Read the full article which original appeared in The Financial Brand. Social Media posted by Michelle Brown VP of Marketing Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.