December 02 2014

Building Buyer Personas for Banking Websites

Buyer personas serve as the building blocks of your personalization strategy, establishing representative profiles that banks and credit unions can use to target online consumers with greater precision. 

View the article as originally published on The Financial Brand.
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posted by
Christopher Rinaldi
Christopher Rinaldi

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.