December 01 2014 Building Buyer Personas for Banking Websites Buyer personas serve as the building blocks of your personalization strategy, establishing representative profiles that banks and credit unions can use to target online consumers with greater precision. View the article as originally published on The Financial Brand. Content Kentico Personalization Sitefinity Website Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.