December 15 2014 50 Digital Marketing Stats to Start Your Day Having a strong, well-balanced digital marketing strategy is imperative to your business’s success, now more than ever. Check out the following stats that support the significance of including important digital marketing staples like mobile marketing, SEO, social media marketing, email marketing and content marketing in your 2015 marketing strategy. Forget eggs and bacon, and start your day with a healthy dose of digital marketing statistics. Mobile Marketing Trends 90% of consumer transactions are started on one device and finished on another (Source: Forbes) Advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014 (Source: eMarketer) Consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to any other device (Source: Marketingland) There will be 10 times the amount of total mobile data traffic by 2019 (Source: Ericsson) 2 Billion consumers worldwide are expected to get smartphones by 2016 (Source: eMarketer) 70% of mobile searches lead to action on a website within one hour (Source: iacquire) Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010 (Source: Business2Community) Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017 (Source: Business2Community) Mobile ads perform 4-5 times better than online ads (Source: Business2Community) 57% of users won’t recommend companies with poor mobile sites (Source: MOZ) By 2015, mobile marketing in the US will generate $400 billion compared to $139 in 2012 (Source: Business2Community) 37% of consumers are more likely to purchase on a mobile-optimized site (Source: HubSpot) Search Engine Optimization Trends On average, we conduct 12 billion searches per month on the web in the United States (Source: HubSpot) SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate (Source: HubSpot) 44% of online shopping begins by using a search engine (Source:Business2Community) 59% of consumers use Google every month to find a reputable, local business. (Source: Search Engine Watch) Google has nearly 80% of the search engine market as of December 2014 (Source: Experian) On average, 71.33% of searches resulted in a page one Google organic click (Source: Marketing Land) 90% of users click on the first three Google search results (Source: Search Engine Watch) Social Media Marketing Statistics 85% of business to business buyers believe companies should present information via social networks (Source: Business2Community) Social media marketing budgets are projected to double over the next five years (Source: Business2Community) 72% of all internet users are now active on social media (Source:Business2Community) About three-quarters of all Internet users are members of at least one social network (Source: Business2Community) 80% of marketers in 2014 indicated their social media marketing efforts increased traffic to their websites (Source: Forbes) 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic (Source: Forbes) Over 90% of users say they follow businesses on Twitter to get discounts and promos (Source: SocialMediaToday) More than 58% of marketers who have been using social media for one year or longer improved search engine rankings (Source: HubSpot) 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses (Source: HubSpot) Email Marketing Statistics Email marketing has an ROI of 4,300% (Source: HubSpot) Over 65% of consumers are inclined to make a purchase in association with a well-planned email campaign (Source: Forbes) 66% of consumers have made a purchase online as a result of an e-mail marketing message (Source: HubSpot) Emails with social sharing buttons increase click-through rates by 158% (Source: Business2Community) Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic (Source: Business2Community) In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (Source: HubSpot) 69% of mobile users delete emails that aren't optimized for mobile (Source: HubSpot) 59% of companies are integrating email and social channels together (Source: HubSpot) 88% of businesses cite email as the most effective lead generation tactic (Source: Business2Community) Companies sending over 100,000 emails per month see a 94% return on investment (Source: Business2Community) Content Marketing Statistics 37% of the total marketing budget of the most effective business to business marketers goes to content marketing (Source: Social Media B2B) $118 billion was spent on content marketing last year (Source: Business2Community) 70% of consumers say they prefer getting to know a company via articles rather than ads (Source: Inbound Marketing Agents) 90% of organizations market with content. 86% of business to consumer marketers and 91% of business to business marketers use content marketing (Source: Business2Community) 18% of marketers confirmed that developing quality content was their top priority in 2013 (Source: HubSpot) Quality content creation was the most effective SEO tactic, cited by 57% of marketers (Source: eMarketer) 93% of business to business marketers now use content marketing as part of their overall marketing plan (Source: Forbes) 44% of business to business marketers now report having a documented content strategy in place (Source: Forbes) 73% of business to business content marketers are producing more content than they did one year ago (Source: InboundWriter) Business to business companies that blog generate 67% more leads than those that don’t (Source: Business2Community) Interesting content is a top 3 reason people follow brands on social media (Source: InboundWriter) Using content-driven tactics saves an average of 13% in overall cost per lead (Source: Business2Community) Email Marketing SEO Social Media posted by Michelle Brown VP of Marketing Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. 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