August 02 2016 20 Google AdWords Optimizations for Financial Marketers The right Google AdWords strategy can have a huge impact on your marketing ROI. But managed poorly, it can quickly turn into a gigantic sinkhole that drains your budget dry. Explore 20 ways to optimize your bank or credit unions' Google AdWords campaigns website in this full article, originally published on The Financial Brand. Paid Advertising posted by Michelle Brown VP of Marketing Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.