At over 80 million strong, the highly coveted Millennial demographic is critical to the growth and strategic direction of every bank and credit union worldwide. Representing more than one quarter of the U.S. population, Millennials are even larger than the Baby Boom generation, changing the way financial marketers must think, budget and plan.
What does it take to appeal to this critical market segment? How do you build relationships with Millennials using communications tools such as your institution’s website and apps? (Hint: it’s not just about a pretty design with a photo of smiley youths.)
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, originally published on The Financial Brand.