August 27 2015

Building Banking Relationships With Digital Millennials

At over 80 million strong, the highly coveted Millennial demographic is critical to the growth and strategic direction of every bank and credit union worldwide. Representing more than one quarter of the U.S. population, Millennials are even larger than the Baby Boom generation, changing the way financial marketers must think, budget and plan.

What does it take to appeal to this critical market segment? How do you build relationships with Millennials using communications tools such as your institution’s website and apps? (Hint: it’s not just about a pretty design with a photo of smiley youths.)

Continue reading the full article, originally published on The Financial Brand.
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posted by
Michelle Brown
Michelle Brown
VP of Marketing

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.