April 21 2021

Kentico 2020 Website of the Year Winner

As a Kentico Gold Partner specializing inkentico-blog.jpg website design and development for banks and credit unions, winning the Kentico Site of the Year award in the Financial Services category is like winning an Oscar or a Grammy. That’s why we are so excited that the Starion Bank website, designed and developed by ZAG, has been recognized as the Kentico Site of the Year for 2020.

About the Award

The Kentico Site of the Year award celebrates the best implementations of the platform’s features. This includes out-of-the-box options, such as SEO fields, media libraries and more. It also includes third-party integrations and custom widgets, such as promotions for products, placement for brand positioning and conversion-focused features, like forms and calls to action. ZAG’s team of strategists, designers and developers work together to optimize the content management system to create website experiences that are engaging for consumers, easy to manage for administrators, and importantly, support our clients’ goals.

About the Website

With the new website, Starion Bank sought to create more modern and mobile-friendly experience, highlight key differentiators to better compete in the digital space, strategically appeal to distinct audiences, streamline the consumer journey and capture leads that can be converted into customers. In the first month post-launch, the website saw positive performance results including an increase in average session duration and time spent on page, indicating that users are staying engaged on the site for longer. The number of sessions per visitor also increased, indicating that the site is attracting return visitors. There was also a notable decrease in bounce rate, showing that visitors are more likely perform some activity on the site before exiting.

With so many other competitive contenders, receiving the Kentico Site of the Year award is a huge honor. Congratulations to the project teams at Starion Bank and ZAG that helped make this project a success. Learn more about the website by viewing the complete case study, and connect with us to talk about how we can help you create an award-winning website.

  • Banks
  • Kentico
  • Website

posted by
Michelle Brown
Michelle Brown
VP of Marketing

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.
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