April 19 2016 40 Essential Features Your Financial Institution’s Website Must Have Your website is the single most important channel — for acquisition, sales, branding, communications, customer service, education and more. Unlike other channels, it must work 24/7 supporting a number of different goals and for a variety of different audiences, yet it must also be flexible enough to continually adapt to changes in your strategy, technology, and user needs/expectations. When approaching a website redesign it is critical to develop a list of must-haves and nice-to-haves so that you can allocate resources and plan accordingly. Though each institution’s needs will vary, familiarizing yourself with these 40 features is a great place to start your journey towards website nirvana. Continue reading the full article, originally published on The Financial Brand. Responsive Design posted by Michelle Brown VP of Marketing Share this article ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide.