Your website is the single most important channel — for acquisition, sales, branding, communications, customer service, education and more. Unlike other channels, it must work 24/7 supporting a number of different goals and for a variety of different audiences, yet it must also be flexible enough to continually adapt to changes in your strategy, technology, and user needs/expectations.
When approaching a website redesign it is critical to develop a list of must-haves and nice-to-haves so that you can allocate resources and plan accordingly. Though each institution’s needs will vary, familiarizing yourself with these 40 features is a great place to start your journey towards website nirvana.
Continue reading the full article, originally published on The Financial Brand.