Financial marketers must overcome significant challenges in order to connect with consumers on social media networks, balancing the unique requirements of the financial industry with today’s social media best practices. In fact, according to a recent study by Carlisle & Gallagher Consulting Group, a whopping 87% of consumers find banks’ use of social media to be annoying, boring or unhelpful.
Financial institutions must consistently engage consumers, while aligning to current business goals of the bank or credit union. In order to realize ROI from social media marketing, financial institutions need to understand how to properly leverage each of the major social media platforms. View the article
as originally published on The Financial Brand.