April 11 2011

Time for Timeline

So Facebook timeline is here for brands. How has your company handled the switch?

In the days and weeks leading up to the mandatory change, we received several inquiries about what the timeline switch would mean for their Facebook presence and whether they'd lose any of the information they had already created for their page. The good news is you won't lose any photos or landing pages in the new layout. They'll just be located in different places.

Here are some other things to consider with the new layout:

Cover Photos
A larger photo at the top of your page will capture your brand and showcase your services. Keep in mind specific rules about this new photo: no price or purchase information is allowed; contact information is prohibited (that's now located in the About section); you can't refer to liking your page or use any calls to action.

Custom Landing Pages
These pages are now considered Views or Apps and appear under your page's cover. You can change the order in which they appear, to a certain degree. You can also make other adjustments to the size of the box so that your landing page is more noticeable.

Emphasize Certain Posts
New functions such as "pinning" and "starring" will enhance posts so that they're immediately eye-catching to your visitors. Depending on the option you choose, your post can remain at the top of your page for an extended time or it will enlarge the post to widescreen.

This is a cool new feature that allows your company to highlight important moments in its history and give people a deeper understanding of your growth.

There are multiple other considerations when it comes to designing and developing your new Facebook page to best leverage timeline's features. Check out our Facebook page to see the timeline layout and then reach out to us so we can help you make the most of your company's page.

posted by
ZAG Interactive
ZAG Interactive
Staff Writer

ZAG Interactive is a full-service digital agency in Glastonbury, CT, offering website design, development, marketing and digital strategy to clients nationwide. See current job openings.