If you are investing in a website redesign, you know the amount of work that goes into it. While a site redesign is an important undertaking for companies and institutions, it’s not always equally exciting for website visitors. They certainly will appreciate the new design and user experience, but they may also often feel general frustration inherent in change. However, launching a website can be positioned as an exciting benefit for visitors if there is an investment in a website launch campaign. Marketing your website launch can have significant benefits for your brand, your business and your visitors. In this white paper, explore the components of a successful website launch announcement.

• What is a website launch campaign?
• Website launch campaign ideas
• Website launch marketing tactics