SEO is a Science
Many businesses underestimate the complexities of search engine ranking and search engine optimization. If you are a business who knows SEO is important, and you are thinking of handling internally, consider these 5 common SEO failures:
- Addressing SEO as an afterthought
- Selecting a non-SEO friendly CMS
- Narrowing your site architecture
- Not performing keyword research
- Not having an ongoing SEO strategy