Following a set of compositional rules when creating visual art will result in a better user experience, and designing for the web is no exception. Since the first thing a user will notice about a website is what it looks like, the design plays a huge role in accomplishing this goal.

Many different elements make up the design of the website, and organizing those elements according to the Rules of Composition will enhance the design and the user experience, and ultimately the success of the website. In this white paper, learn about:

• Creating an information hierarchy

• Establishing design balance

• Moving a visitor’s eye through a site

• Providing visual contrast

• Striving for visual unity