Websites exist to provide answers to an audience that has questions. Visitors may arrive from a search engine after looking for a low-calorie noodle recipe, from a social media ad to buy a handbag, or to read the latest advice on when to buy a home. What you, as a content provider, need to know is how to tell when someone is engaging with your website content, and when they’re leaving without answers. Learn about:
 

• Tracking the activity and clicks that matter most
• Tracking the path to e-commerce purchases
• Tracking visitors before and after they leave your site
• Tracking your video content