White Papers

Four Effective Tips for Measuring Website Engagement

Websites exist to provide answers to an audience that has questions. Visitors may arrive from a search engine after looking for a low-calorie noodle recipe, from a social media ad to buy a handbag, or to read the latest advice on when to buy a home. What you, as a content provider, need to know is how to tell when someone is engaging with your website content, and when they’re leaving without answers. Learn about:
  • Tracking the activity and clicks that matter most
  • Tracking the path to e-commerce purchases
  • Tracking visitors before and after they leave your site
  • Tracking your video content
Download this free whitepaper to learn about effectively measuring website engagement and contact us if you want to discuss your tracking needs.

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