Landing pages are essential to driving conversion with digital marketing campaigns. To help you get started designing your landing page template, learn about seven key components to successful landing pages and tips for optimizing:
 

• Answer Your Prospect’s Question, “What’s in it for me?”
• Remove distractions
• Promote an offer
• Reduce form fields for better conversion
• Match your message from the ad to landing page
• Include a strong call to action
• Include social proof